President Donald Trump has drawn a hard line in the debate over AI, warning that his White House will treat anyone who rejects his preferred terminology as an adversary. The declaration, made on Thursday on Truth Social, is his most aggressive attempt yet to reshape how the public and industry talk about the technology.
Donald Trump says people using AI instead of ‘super intelligence’ are ‘the enemy’
Trump wrote that his administration now views anyone who says “Artificial Intelligence” rather than “Super Intelligence” as “THE ENEMY!” The post on Truth Social left little room for interpretation. Behind the rhetoric sits a broader rebranding campaign. Donald Trump argues the new phrase better captures what the technology can achieve and casts it in a more flattering light.
The White House has begun implementing the terminology change across its online platforms. The government website previously associated with AI had switched to SI.gov by October 8, according to published reports. Elon Musk also announced on October 4 that SpaceX would rename its AI unit from SpaceXAI to SpaceXSI. The separate claim that Trump awarded Musk and Nvidia CEO Jensen Huang the National Medal of Science should be removed unless it can be independently verified.
Moreover, the push is happening against mounting pressure from lawmakers and experts demanding stronger safeguards. Rogue agents have breached government websites in multiple countries, fueling calls for tighter rules. Trump has brushed those concerns aside, instead huddling with billionaire executives at the White House to champion the technology as essential to economic growth and national security.
Nonetheless, renaming is familiar territory for this president. He previously rebranded the Gulf of Mexico as the Gulf of America and Lake Ontario as “Lake America,” and his administration barred the Associated Press from parts of the White House after it declined to adopt the gulf name. Now, with the 2024-style messaging playbook applied to super intelligence, the White House has made its position plain: adopt the term, or be counted as an opponent.
