Lady Gaga responded to criticism of Haus Labs four months later, apologizing to influencer Golloria after she criticized the brand’s limited bronzer shade range. The Sun Dipped Bronzing Veil will now launch with 11 shades.
Lady Gaga admits Haus Labs was wrong after Golloria criticized its limited bronzer shade range
Lady Gaga issued a statement through Haus Labs on Instagram. She wrote, “It is clear that the way the company initially handled that feedback was wrong. We want to take full responsibility for our mistakes.” Gaga added that the company had gone through a “shade development process” and ultimately decided to launch only six shades.
She wrote, “That was the wrong decision. At the same time, the company asked Golloria to remove her post on the technicality that she was under embargo.”
Gaga admitted that the decision was “unkind” and said this was not how a creator’s or customer’s voice should be treated.
She added, “We took both of these failures extremely seriously, and took steps to make change. Thanks to her powerful voice, we decided to pause the launch and go back to the lab to ensure we had a truly inclusive shade range from Day 1.”
Gaga also said the company held internal conversations to examine what went wrong and prevent a similar situation from happening again.
In the two-page Instagram statement, she said, “I truly apologize to Golloria and the community for where we fell short. You were 100% right. We will work hard to make sure it never happens again. Personally, I will see to it.”
According to PEOPLE, Golloria criticized the Sun Dipped Bronzing Veil in May after trying its three darkest shades. The product was initially planned to launch in six shades.
She said in the video, “I don’t know what or who you guys switched up in that lab, but switch it back. Thank you.”
In the caption, Golloria wrote, “And no one is bigger than the program. Not me, NOT haus labs, NOT any brand. do better @hauslabs.”
Four months after the criticism, Gaga apologized and confirmed that the Sun Dipped Bronzing Veil would launch in 11 shades. She concluded by saying that Haus Labs had taken the feedback seriously and was committed to addressing the concerns.
