A bizarre new promotional video shows a cheerful-looking Buddy causing utter chaos in a movie theater lobby. The viral stunt video shows the killer unicorn playfully ambushing movie theater employees in public to promote the upcoming horror-comedy.
In a now-deleted TikTok video that’s been shared by DiscussingFilm on X, the bright orange unicorn appears to ambush an unsuspecting theater employee. He seemingly wants some popcorn. As seen in the footage, he walks into the lobby with a big popcorn bag after confronting the employee.
The clip appears to be a promotional stunt. It fits the film’s strange marketing style. The campaign blends children’s TV nostalgia with sudden bursts of horror. The video also leans into Buddy’s comedic side. At the same time, it shows how quickly the friendly mascot can turn sinister.
What to know about Buddy, the new killer unicorn horror movie
Buddy is a supernatural comedy slasher film from Roadside Attractions and Saban Films. Directed by Casper Kelly from a screenplay he co-wrote with Jamie King, the movie draws inspiration from the colorful world of 1990s children’s television, transforming a cheerful host mascot into a nightmare.
The official synopsis of Buddy reads, “Remember Buddy — the bright orange unicorn and star of that classic children’s television show who brought joy and life lessons into your living room? Inside the colorful world of ‘It’s Buddy!’, a group of children spends their days singing, dancing, and helping Buddy spread happiness. But when one child refuses to play along, Buddy is not pleased, and cracks begin to appear in this seemingly perfect world.”
The film stars an ensemble cast including Cristin Milioti, Delaney Quinn, Topher Grace, Michael Shannon, and Patton Oswalt, with Keegan-Michael Key providing the voice of Buddy.
Buddy will make its theatrical debut on August 28, 2026, following its original premiere in the Midnight section of the 2026 Sundance Film Festival. Ahead of the film’s release, fans can check out Tyler Treese’s exclusive interview with director Casper Kelly on ComingSoon.
This article was originally reported by Manoj Chekkilla on ComingSoon.
