Lala Kent‘s ex, Randall Emmett, is back in the spotlight with a new Hollywood project. This time, the filmmaker is promoting his latest crime thriller, “The Gentleman Thief.” He is using an unconventional campaign featuring a custom NASCAR-inspired show car.
Lala’s ex-Randall Emmett has a new film starring John Travolta
According to RadarOnline, Emmett is directing “The Gentleman Thief,” the latest chapter in the Mason Goddard crime saga. The film stars John Travolta as the master thief at the center of a final heist that spirals into betrayal, deception and a fight for survival.
The cast also includes Lukas Haas, Rebecca De Mornay, Sam Asghari, Quavo and DJ Khaled. The lineup brings together a mix of Hollywood stars and music industry names.
Rather than relying solely on traditional movie promotion, Emmett has introduced a custom NASCAR-inspired show car wrapped in artwork from the film. The vehicle is expected to appear at automotive events, fan gatherings and promotional stops. This approach allows audiences to interact with the project before its release.
According to the outlet, the strategy reflects Emmett’s belief that movies should be experiences rather than simply promoted through trailers and television appearances. By bringing the film directly to fans, he hopes to generate buzz both in person and across social media.
RadarOnline noted that Emmett has produced commercial action films for over two decades. His past projects featured stars such as Bruce Willis, Sylvester Stallone, Robert De Niro, Al Pacino, Mark Wahlberg, Nicolas Cage and Travolta. With “The Gentleman Thief,” he expands his role by directing. The new film also continues the story of Mason Goddard.
The project marks Emmett’s latest professional move following years of public attention surrounding his personal life. The producer previously made headlines for his split from Lala Kent, with whom he shares daughter Ocean Emmett. Their relationship and co-parenting journey were documented on “Vanderpump Rules” and have continued to be discussed
