The White House posted a parody of Nicole Kidman’s famous AMC Theatres ad on Monday night. It essentially stripped away the original’s cinematic reverence and replaced it with pro-Donald Trump imagery and Make America Great Again messaging.
White House recreated Nicole Kidman’s viral AMC Theatres commercial with Donald Trump imagery and MAGA messaging
The original AMC ad, which debuted in 2021, follows Nicole Kidman through a movie theatre as she gives a soft monologue about the power of cinema. The White House version copies that structure beat for beat but swaps the setting. A person wearing a MAGA hat walks through the White House instead. The opening shot shows a rain puddle reflecting the building’s illuminated columns, directly mirroring Kidman’s entrance.
The narration rewrites the actor’s signature lines. Kidman’s opener, “We come to this place for magic,” becomes “We come to this place for MAGA.” One of her most widely memed moments — “Heartbreak feels good in a place like this” — turns into “A country where we don’t do heartbreak. We do victory.”
The White House video uses the same orchestral score as the AMC ad. A title card displaying “MAGA” mimics the theatre chain’s logo font and adds, “Welcome to the Golden Age,” a likely nod to Hollywood’s golden era.
Inside the White House parody, the man walks past a painting of Trump raising his fist after the assassination attempt in Butler, Pennsylvania. A screen then projects scenes of the president signing executive orders, speaking at rallies, and standing with world leaders. “Under this administration, we’re going somewhere we’ve never been,” the narrator says. “We aren’t just watching history; we’re making it.”
Donald Trump’s administration frequently borrows films, music, and games for social media posts without securing permission from rights holders. In March, the Pokémon Company International distanced itself from a MAGA-themed White House post that used its characters. Katy Perry also got angry after the administration paired her hit “Firework” with a video of military strikes.
Now, AMC, Kidman, or screenwriter Billy Ray, who penned the original advertisement, have yet to comment.
