Samsung is teaming up with Sony Pictures for a massive global marketing campaign. To celebrate the upcoming movie Spider-Man: Brand New Day, the tech giant is launching an interactive fan experience. This partnership connects everyday mobile technology with the superhero world. It gives fans a unique way to engage with their favorite hero all summer long through real-time updates and community events.
Samsung partners with Spider-Man: Brand New Day to launch Spidey tracker
The highlight of this collaboration is the launch of the Spidey Tracker, available across 35 countries. In the actual film, Spider-Man’s friend Ned Leeds (played by Jacob Batalon) builds this tracker on a Samsung Galaxy device to follow Spider-Man’s whereabouts. Samsung is now bringing this fictional concept to life for real-world fans. This is happening through a custom website, SpideyTracker.com, and an X account (@SpideyTracker).
Throughout the summer, fans can use the map to follow Spider-Man sightings, spot hidden easter eggs, and watch popular creator videos. The interactive campaign also includes cast interviews, exclusive content drops, and live event activations. There’s even a feature allowing fans to submit their own Spidey sightings to build a shared community experience.
Beyond the website, Samsung’s latest hardware is heavily integrated into the movie’s plot. Theatergoers will see the portable Galaxy Z Flip in the hands of Spider-Man himself. Meanwhile, Leeds will use the multitasking power of the Galaxy Z Fold and the Galaxy Watch to run the tracker and look for the elusive hero.
According to Sony Pictures, this partnership grounds the superhero world in reality. It celebrates human connection. It also shows how everyday technology helps people stay close to those who matter most, even as life takes them in new directions. Fans can learn more about these Galaxy innovations at Samsung.com. The new movie is coming to theaters on July 31, 2026,
