Report: Why WWE Is Doing Storylines Involving Girlfriends & Relationships

Justin LaBar

AJ LeeWWE has an initiative to attract more of a female demographic according to

According to the reports, the initiative to cater to female viewers is a motive in the John Cena/AJ Lee storyline and Del Rio/Rosa Mendes storyline. There is no word on how long the stories will continue and if WWE has any data at the moment suggesting their initiative is successful or not.

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