WWE Announces PPV Buy Rates For MITB, Summerslam & Night Of Champions

Bill Pritchard

WWE Night of ChampionsIn addition to releasing their third quarter financial report, WWE reported the following numbers for the Money In The Bank, Summerslam and Night of Champions pay-per-views:

July's Money in the Bank pay-per-view drew 188,000 buys, which is down from the 195,000 buys the event drew in 2011.

The August SummerSlam event did 358,000 buys, which is up from the 296,000 buys that the show drew in 2011.

September's Night of Champions pay-per-view drew 189,000 buys, which is a slight increase from the 161,000 buyrate in 2011.

WWE also provided the following pay-per-view numbers and figures:

Pay-Per-View revenues were $16.3 million as compared to $15.8 million in the prior year quarter. Revenue increased 3% as a 13% increase in buys for our third quarter events was partially offset by the timing of buys for prior period events. The growth in buys for our current quarter events was predominantly due to our SummerSlam pay-per-view. Buys for that event increased 21% from the prior year quarter, demonstrating its creative strength and audience appeal. Offsetting this performance, buys for WrestleMania, a prior period event, declined 63,000 primarily due to timing. On a year-to-date basis, buys for this premiere event remained 8% above the prior year period.

WWE Night of Champions


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