WWE’s WrestleMania 23 marketing campaign will cost the company an estimated $70 million according to its VP of Marketing, Geof Rochester. Apart from the usual print ads in different major cities, WWE will have WrestleMania ads on YouTube, MySpace and banner advertising on key men’s lifestyle, sports and gaming sites. Retailers Wal-Mart, F.Y.E., Game Stop, Steve and Barry’s and Arm Air Force Exchange Services will display promotional material at 10,000 locations across the nation. WWE 24/7 will also play an integral part of the Mania promotion with 1.25 million direct mail promotion pieces and free on-demand and broadband content. Perhaps the weirdest promotion is part of a radio deal in seven markets where WWE will pay its fans to shave ‘WM23 April 1’ into their hair.
Have a news tip? Attended an event and want to send a live report?