WWE Reports Millions Watch In Mexico

Bill Behrens

Millions Tune In to WWE®

October 28, 2008

MEXICO CITY, Mexico, October 27, 2008 — The network premieres of WWE Friday Night SmackDown and WWE RAW were a knock-out resulting in staggering TV audience numbers across Mexico. Both SmackDown and RAW experienced the highest audience for a television program in prime time on their respective stations from October 3 to 19, 2008.

The household rating for the Friday, October 3 debut of WWE SmackDown was 10.14%, which means that more than 1.2 million TV households were watching. The WWE SmackDown audience continued to grow with the Friday, October 10 show, delivering 10.18%, representing over 1.2 million TV households. This past Friday, October 17, the show delivered 9.31%, with over 1.1 million TV households tuning in. WWE Friday Night SmackDown airs weekly on Azteca 7 at 10pm 9 (CT).

On Sunday, October 5, the TV household rating for the premiere of WWE RAW was 8.15%, which means that more than one million TV households were watching. WWE Raw continued to deliver strong audience on Sunday, October 12, delivering 6.9%, representing over 868,000 TV households. This past Sunday, October 19, the show delivered 7.48%, with over 940,000 TV households tuning in. WWE Raw airs on Galavision 9 every Sunday at 5:30 PM (CT).

â<80><9c>We are ecstatic with the TV ratings for the debuts of WWE RAW and Friday Night SmackDown since we launched on open TV in Mexico,â<80> stated Shane McMahon, Executive Vice President, Global Media for WWE. â<80><9c>I would like to thank our TV distribution partners, TV Azteca and Televisa. These partnerships allow WWE the maximum TV household penetration in Mexico. More importantly, Iâ<80><99>d like to thank our fans in Mexico for consistently showing such enthusiasm and support for the WWE brand and our Superstarsâ<80>.

Source: IBOPE AGB Mexico, Television Audience Measurement,MSS October 3-5, 2008; provided by MindShare Mexico.

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