Jarrett Speaks On TNA’s Profits, 2011 Goals, Hogan/Bischoff

Matt Boone

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The following is an excerpt from an article from the Baltimore Sun:

Without getting into specifics, is TNA profitable at this point?

Absolutely. We turned that corner four or five years ago. Like WWE or any other business, would we like to be making more money? Sure, but the reality is that the U.S. economy is still in a recession, and internationally we have different economies to deal with, but all in all, we’re pleased.

Wrestling fans and people in the industry often get caught up in TV ratings and pay-per-view buy rates, and in those two areas TNA is far behind WWE. But there is certainly more that goes into having a successful wrestling company — other revenue streams, other things to consider. What are some aspects of company business that you’re the most happy with?

[Toy manufacturer and licensee] Jakks Pacific comes to mind, and international television. That’s probably the first two off the top, and then the [merchandise], and Don West is a huge part of that. He is so in tune and in touch with the TNA fan — what they like, what they don’t like. He’s an absolutely great salesman, great marketer — that’s his background going back to the Shop at Home Network days. There’s also the live events. We’re not a huge touring company — we do between 80 and 100 shows a year, but we’ll call it a lean, mean machine when we take it on the road, and they’re very entertaining and they’re profitable.

Do you have any specific goals for TNA in 2011?

We want to grow the brand globally. We’ve got a tour of Europe coming next week. We’re looking at taking it potentially to a couple other sites overseas. We want to see the live events continue to grow, [merchandise] to grow. We just want to continue to grow on everything, and that’s sort of a broad answer, but it’s the truth.

It’s been a little over a year since Hulk Hogan and Eric Bischoff came on board with TNA. Are you happy with where the company is at this point?

We have people in positions now more than ever to succeed. And I’m talking about behind the scenes and as far as our roster goes from top to bottom – Kurt Angle, X Division, the Hardys, RVD, Mr. Anderson. We’ve got an incredible roster. Short answer: Yes, I’m very pleased with where we’re headed.

Check out the complete article online at BaltimoreSun.com.


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