Kevin Sornatale from Spike TV sent along the following …
UFC® FIGHT NIGHT 24™ LIVE ON SPIKE TV PEAKS AT 2.4 MILLION VIEWERS
Live UFC Event Ranks As The #1 Program In Cable In Men 18-34 And Men 18-49 For The Entire Day On March 26
New York, NY, March 29, 2011 – Spike TV’s live UFC® Fight Night Live™ on Saturday, March 26 at 10p.m.-12:13a.m. ET was the most watched program on cable for the entire day in Men 18-34 and Men 18-49. Peaking with 2.4 million viewers at 11:15 p.m. for the Dan Hardy-Anthony Johnson bout, the event was the most watched UFC Fight Night since September 2009.
Overall, UFC® Fight Night 24™ delivered a 2.2 rating in Men 18-49, a 2.30 in Men 18-34, a 1.5 household rating, and attracted an average audience of 2.2 million viewers.
Compared to last year, the fight improved the timeslot ratings by triple digits including 315% in M18-49, +318% in M18-34, and +128% in viewership.
Emanating from KeyArena in Seattle, WA, the Spike telecast showcased an exciting night of mixed martial arts action featuring Chan Sung Jung’s thrilling second round submission of Leonard Garcia, Amir Sadollah’s second round submission over DaMarques Johnson, Anthony Johnson’s three-round decision victory over Dan Hardy, and Phil Davis’ three-round unanimous decision victory over Antonio Rogerio Nogueira in the main event.
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