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Triple H On The Importance Of WWE UK Performance Center & Expanding Into The Middle East

During a recent interview with The National, Triple H spoke about WWE’s global expansion as they continue to branch out into a variety of different markets around the world.

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On the importance of establishing a Performance Centre in London

“This is the first step of us getting the performance centres and that group outside of the US, as we talked about with the localisation, but it’s just that, it’s the first step. Why we chose here is we followed the talent that are here, their passion, their drive, their desire is what led us to be here.

“We want to reward that hard work and passion. We want to give them a path to something more, so they’re doing something more.”

On where WWE have in mind for future performance centres

“I can tell you there will be a performance centre in India. There will be a performance centre in the Middle East. There will, more than likely, be a performance centre in Latin America. We will be replicating this process around the globe, all over.”

On the importance of the Middle East to the WWE

“I see the same thing. I see that being a performance centre there. I see that, as you said, the product is very big there, very successful there, there’s a lot of people that have a very strong interest in it.

“If we go in the Middle East and we start to recruit there and we see that all of a sudden there’s this massive interest, there’s massive depth of people that we feel have the ability to succeed, then we would go there first, or quicker.”

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