Isenberg Reacts: Brand Split and Five Steps For WWE To Succeed

May 28, 2016

Well, the time has finally come where WWE is going to have a brand split up the roster and “shake things up again.” With this announcement surprising many in the WWE Universe, fans are going to voice their opinions to be heard loud and clear. The history of the brand split failed last time because it was not as thought out as it should have been. This time around is a great opportunity for WWE to develop new talent while relying on the veterans when they need to. Here are five steps in which WWE needs to follow to success this time around.

Step 1: Have One World Heavyweight Champion

There is absolutely no need for there to be two world champions and that was the biggest mistake they made the first brand split. How important would a champion feel if there were more than one? Every sport (yes, I know this is sports entertainment) has one WORLD CHAMPION. There needs to be as much exposure on the world champion as possible in 5 hours of total television. With that being said, there are smart ways to expose him, but not completely overdue it. When the brand splits, you need to have one champion that carries the gold from both shows and develops storylines that can carry over to the next night.

Josh controls most of the creative writing and ideas for the show on a weekly basis, as well as an on-air talent.

Aside from working with WrestleZone, Isenberg began his career in Broadcast Journalism interning at ESPN and worked with CBS Radio for three years. He has also had the opportunity to interview some of the best athletes and performers alive, including Andrew McCutchen, Ben Roethlisberger, Chris Jericho, Billy Gunn, Karl Anderson, Matt Hardy, Steven Strasburg and others.

Currently, Josh Isenberg works for Major League Baseball in their Advanced Media Productions. He grew up in Pittsburgh and went to Point Park University, which is where Chair Shot Reality is filmed each week.

His life outside of his obsession with wrestling include being a savant for Seinfeld, NFL, NBA, MLB and many television shows. He also has an undying love for musicals, which includes many shows he was a part of in high school. Some of his favorite wrestling moments can be linked to such superstars as Edge, The Rock, Bret Hart, Shawn Michaels and The Great Khali.