The Cashbox: Live Smackdown Letdown & It Begins 2012




Some fans are thinking WWE uses this cryptic, viral approach too often these days. Undertaker seems to be promoted this way every time he returns. Jericho's "Save Us" gimmick. Kane's "Resurrected" videos currently being aired. Now this.

I don't feel that way…IF.

The new "It Begins" videos can NOT be for Undertaker or Jericho. I know they are the most obvious and logical choices, but the message should add "Again" at the end if it's for the return of either man. We've been there and done that too many times. It won't have the same effect again.

If those two "are" the options – Undertaker makes the most sense. Reports are that WWE/Jericho talks have broken down. I believe it. I still think Y2J will return – likely soon – but WWE wouldn't start airing promotional videos for a guy giving them the runaround in negotiations. Wait…would they?

I'd be surprised if they brought 'Taker back that early. He's always a fun addition to the Rumble as a surprise entry if they want his return to be in January. However, I suspect they have other plans for the winner of next year's Rumble and it does no good to bring in someone like 'Taker if he's not going to win it.

If not Jericho or The Undertaker, then who? Personally, I couldn't care less. I will be anxiously watching the 1.2.12 edition of Raw either way. WWE is giving us something interesting to think and talk about during this "lull period" heading into the new year. I'm 100% down with that. I just want these videos to end with something (or someone) new and fresh.

NOT Undertaker. NOT Jericho.

Chris Cash can be reached on by email at and followed on Twitter @RealityofChris. He also hosts the Voice of Wrestling radio show with Nick Paglino every week on WZ and

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