product flops

We love our products. Like sports teams, we bond with them, form a compact with companies that we like where there’s trust and reciprocity. That’s why advertisers are so interested in the vaunted 18-34 (or 18-49) demographic. Not because the young are tastemakers, but because that bracket generally hasn’t locked into brand loyalty yet. An 18-year-old buys detergent. A harried housewife buys Tide. Big difference. Whether it’s a car brand or a certain food item, we pay attention to products. And that’s why it’s so interesting when they go so wrong. Here are ten of the most interesting ...