FedEx

A company’s logo is half mission statement and half advertisement—this is what we do, this is who we are, and this is how good we are at graphic design. As an expression of the company’s “personality” and corporate culture, logos often feature a winking references to the company’s purpose, city of origin, history, and perhaps most famously whether or not they are the willing thralls of Satan. Procter and Gamble (old logo) Depicting the man in the moon watching over thirteen stars, the original P&G logo dated back to at least 1851 and its Star-brand candle distributor—the ...