What’s To Come At Milan Fashion Week


Men’s fashion week in Milan is right around the corner. Runways are being built, men are picking out their outfits, and designers are adding the final touches to their collections as you read this article. For the next few days in June designers like Prada, Versace, Emporio Armani, and more will be showcasing their spring summer 2016 collections.

Pitti Uomo

Before the festivities of fashion week, Pitti Uomo takes place. Apart from the invitation only shows, there are events everyday featuring inspirational speakers, exhibits, instillations, and more. With the help of the Pitti Immagine, below are the events that are taking place each day:

  • THAT’S PITTI COLOR!: THAT’S PITTICOLOR! is the main theme of the June fairs and it will be about color and colors, the colors we are steeped in, the colors that surround us, the colors that we wear, that are inside us and in front of our eyes. With a set designed by Oliviero Baldini, the Fortezza da Basso will be transformed into a kaleidoscopic experience of installations, light plays and surprising forays into…the world of color. 
  • #laviadelluomo: Just Like a Man will be the setting for a special installation “Le vie dell’Uomo”
Following in the wake of the successful #LAVIADELLUOMO project dedicated to Milan’s Via Gesù, the epicenter of Italian lifestyle for men, Just Like a Man will be the setting for a special installation “Le vie dell’Uomo”, each edition of which will talk about the streets dedicated to luxury goods and men’s fashions all over the world.  In the year of Expo it will making its debut on Milan’s Via Gesù which will be moving to Florence for the occasion: “A Gentleman’s Notes”, the illustrated street map with the concept and brands participating in the project, will be reproduced at the entrance to the Upper Level of the Main Pavilion, with a project curated by Sergio Colantuoni.
  • JUST LIKE A MAN, Padiglione Centrale, piano attico: Interest in the most exclusive spirit of classic menswear led to the creation of  Just Like A Man, the Pitti Uomo exhibition project on the Upper Level of the Main Pavilion with a layout by Patricia Urquiola. It is a project dedicated to a new way of interpreting high-end clothing for today’s man that is extremely refined and composite. The comfortable atmosphere of a contemporary Gentlemen’s Club features a highly select merchandise offering and special areas – the barbershop offered by Proraso and the fumoir area – all striking settings that offer services and opportunities for relaxing breaks and that represent a part of impressive scenery. And next to the lounge bar signed by Cuoio di Toscana, that will offer the opportunity to experience a real ” leather experience” .
  • FUTURO MASCHILE, Sala delle Nazioni & Sala della Ronda: Futuro Maschile has always been one of the most highly regarded sections at Pitti Uomo before of its acknowledged role as both a manifest of changes in classic-contemporary menswear and as a concept lab pinpointing the most advanced looks in formal wear. Starting from this edition, Futuro Maschile, which is situated in the Sala delle Nazioni, will also occupy the Sala della Ronda. A space that will host a group of super-select names and their collections, adding an even fresher twist to the section’s style offer, and a more varied product mix developed for an international audie
  • WHO IS ON NEXT? UOMO, Arena Strozzi: In June, in cooperation with Altaroma and L’Uomo Vogue, Pitti Immagine will present the seventh edition of “Who Is On Next? Uomo”, the competition that seeks out new Italian or Italy-based talents in men’s fashions. The names of this edition’s finalists are Ilaria Lepore, L72, Miaoran, Omogene, Vittorio Branchizio for prêt-à-porter; and Mani del Sud and Marco Laganà for accessories. Thanks to Ente Cassa di Risparmio di Firenze for supporting and promoting young designers projects. 
  • THE LATEST FASHION BUZZ, Padiglione Centrale, piano inferiore: The Latest Fashion Buzz is the project produced by Pitti Immagine in cooperation with L’Uomo Vogue and GQ Italia that shines the spotlights on some of the most talented and promising designers of men’s fashions. The Latest Fashion Buzz will showcase collections by a select group of prêt-à-porter and accessory designers who embody a new concept of modernity in modern formal and edgy formal clothing. 
  • BORN IN THE USA, Archivi: Pitti Immagine is continuing its cooperation with one of the world’s most vital trade fair organizations, Liberty Fairs, the U.S. fairs created by Sam Ben-Avraham. The Archivi area will host BORN IN THE USA by Liberty Fairs, the project that will be bringing some of the best born-and-made in the USA brands to Florence and showcasing a great mix that ranges from classic styles to sportswear. 


Runway Shows


Once Pitti Uomo wraps up, the runway shows begin June 20 to June 23. Four days of shows means four days of eye-catching outfits. Street photographers and bloggers will hit the streets to snap photos of the best dressed. The full schedule of shows includes over 50 collection showings!

Here are the 15 collections we’ll be keeping an especially close eye on:  

Ermenegildo Zegna

p.zza VI Febbraio

Saturday June 20


Emporio Armani

via Bergognone 59

Saturday June 20


Ralph Lauren Purple Label

via San Barnaba 27

Saturday June 20

12.00pm – 2.00pm

Les Hommes

c.so Venezia 16

Saturday June 20



v.le Umbria 42

Saturday June 20


Bottega Veneta

via priv. Ercole Marelli 6

Sunday June 21



via Festa del Perdono 7

Sunday June 21



via Fogazzaro 36

Sunday June 21


Moncler Gamme Bleu

via Tortona 58

Sunday June 21


Pringle of Scotland

c.so Como 10

Sunday June 21


Diesel Black Gold

via Palermo 10

Monday June 22



via Valtellina 7

Monday June 22


Marc Jacobs Men

via Argelati 22

Monday June 22

9.00am -> 7.00pm


via Piranesi 10

Monday June 22



via San Luca 3

Tuesday June 23





Finally, as the shows wrap up each day, the fashion parties begin. Filled with celebrities, icons, and endless booze, pictures from these events will be plastered across the Internet. Be in the know and find the list of parties below.

– La Perla Cocktail

Saturday June 19

– Walls Of Dolls


– Caruso

Saturday June 20

– “Carusi Society”


– Septwolves Event


– 10X10 Anitaliantheory by Alessandro

Sunday June 21

– China New Force by GQ China


– Sportmax – “Carte Blanche by Langley Fox Hemingway”


– Fashion at 5VIE Speciale Modo Uomo One Night Experience in a Man’s World


– Canali Event

Monday June 22

Swiss Cross Textile Award + IED Graduates Fashion Show 2015


Tuesday June 23


All there is left to do is book a quick plane ticket, or open your computer screen, and enjoy the newest collections and trends featured in Milan this summer.