Nobody Is Buying The Kardashian Kollection
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Wait, you mean people who shop at Sears don’t want to look like an Armenian transvestite hooker in animal print? I wasn’t expecting that. MSN Money reports:
Kim Kardashian became a world sensation almost overnight. The celebrity has her own reality show and millions of fans. So you would think the fashionably chic Kardashian Kollection would have been besieged by shoppers and sold out during the Black Friday rush. After all, practically all major retail stores, including Macy’s (M -0.35%) and Target (TGT +0.58%), were swamped by tens of thousands of eager shoppers. But that wasn’t the case at Sears (SHLD -2.52%), where the Kardashian Kollection held sway and was among the elegant products displayed for sale. In fact, Sears was betting the Kardashian name and collection of fashion products would stir up consumer excitement. Wrong. The products hardly brought in the gushing crowds that celebrity products usually attract. Kmart stores (a Sears unit) also introduced products named after another rising mega star, Sofia Vergara, of the TV show “Modern Family.” But “these initiatives have not been effective,” said Marija Dabovic, a retail industry analyst investment research firm Value Line. The Kardashian Kollection consists of almost every product that women would want in the world of celebrity fashion, complete with winsome dresses, fashionable shoes and jewelry, and trendy handbags, intimates, belts and sunglasses. Alas, the electric Kardashian name failed to deliver. There are no signs of a turnaround at Sears. “Sears Holdings has yet to see meaningful improvement,” says Dabovic, as the company continues to be in the red, posting losses in every quarter so far this year.
I’m sure sales will pick up now that everybody knows that the gorgeous long-sleeve crepe wrap top that gives you a flirty look for the next be-seen evening adventure was actually made by a Chinese child chained to a wall who gets four minutes and a bucket in case he has to take a shit. The American people love heartwarming stories like that during Christmas time.