GTA V Sales to Generate $1 Billion, Says Analyst


Analysts have been predicting that Grand Theft Auto V will have 15-25 million units sold during its first 12 months on store shelves, but what about the first month?

Robert W. Baird analyst Colin Sebastian has made the following prediction regarding GTA V's sales:

Given the significantly higher installed base of relevant console platforms at launch, greater sales concentration among the top video game franchises, and unprecedented pent-up demand, we expect GTAV to outpace GTAIV sales, and generate roughly $1 billion in retail sales during the first month.

$1 billion in revenue would equate to roughly 12 million units sold, a jump of 1 million over Grand Theft Auto IV's confirmed first month sales. Looking at images of hundreds of people attending midnight launches from around the world, reaching such a milestone is certainly possible.

Given GTA V has released to two consoles with a combined install base of over 160 million, there's no reason it shouldn't outperform GTA IV which had fewer than 100 million potential buyers at launch. The GTA series has continued to outdo itself with each major installment, and GTA V has a marketing budget unlike any other.

To learn more about why we think Grand Theft Auto V will be the best-selling title of the generation, check out our article.