Amy’s Baking Company
Probably the most epic social media fail of 2013 came with a reality TV tie-in. The season finale of Gordon Ramsay’s "Kitchen Nightmares" tackled Amy’s Baking Company in Scottsdale, Arizona, a troubled eatery with seriously delusional, abusive owners. When the show aired, it would have been a perfect opportunity for the business to turn over a new leaf. Instead, they took to their Facebook account and posted numerous insane messages aimed at their critics, calling them “pussies” and worse. They later claimed that their account had been hacked — despite the messages dating back to October 2012.