8. CALL US WHEN YOU HAVE A REAL PRODUCT
You can forgive Western Union for being a little cocky in the late 1870s. After all, they were pretty much the only telegraph name in town and were one of America’s most profitable companies. So when a wealthy early-adopter named Gardiner Greene Hubbard approached them with a new invention he was backing called a “telephone,” they balked. In fact, they even reached out and touched the inventor, a barely 30-year-old Alexander Graham Bell, just to tell him they weren’t impressed with his “electrical toy.” Instead of continuing to rule communication, Western Union would see Bell’s company, AT&T, wipe them off the map.